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blonde hair mask
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,051avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.09avg listing price — sweet spot $15–$100
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Price range
Okay£5.52–£18.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£35K£35K/yr · 31K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand