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blistex cold sore cream
Skip itPrices mostly outside the sweet spot ($2.39–$8.81) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Good£296K£296K/yr · 382K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,452.69avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.80avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-45.0%90-day search growth — must beat 0% to launch
Price range
Bad£2.39–£8.81cheapest to priciest tracked listing — scored on the share inside $15–$100