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blending brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.29–£27.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£119K£119K/yr · 190K searches
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,647.45avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.42avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand