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black wig
Worth a lookShows beatable incumbent ratings (3.9★), but soft demand (-16.3% this quarter) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Price range
Great£5.58–£77.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good£12.79avg listing price — sweet spot $15–$100
Review moat
Good1,295.72avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£106K£106K/yr · 307K searches
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
Signals Quality Gap