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black nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Okay+10.5%90-day search growth — must beat 0% to launch
Market size
Okay£132K£132K/yr · 206K searches
Review moat
Bad14,379.57avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£3.74avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.80–£5.84cheapest to priciest tracked listing — scored on the share inside $15–$100