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55

black hair shampoo

Worth a look

Shows low returns (0.6%), but prices mostly outside the sweet spot ($6.88–$14.15) keeps it on the watch list.

Market size 28Growth 22Conversion 82Competition 66Returns 97Price range 0Avg price 33Brand share 67Review moat 63Quality gap 82

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good974.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.97

avg listing price — sweet spot $15–$100

Market size

Okay£124K

£124K/yr · 143K searches

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Price range

Bad£6.88–£14.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

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