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black hair dye
Skip itPrices mostly outside the sweet spot ($2.54–$7.80) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Good£326K£326K/yr · 665K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,778.27avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad£4.69avg listing price — sweet spot $15–$100
Price range
Bad£2.54–£7.80cheapest to priciest tracked listing — scored on the share inside $15–$100