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black friday deals 2022
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good£4.18–£26.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£190K£190K/yr · 166K searches
Review moat
Okay3,214.81avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.16avg listing price — sweet spot $15–$100
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand