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black eyeshadow
Skip itPrices mostly outside the sweet spot ($2.69–$9.21) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,814.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 79K searches
Avg price
Bad£4.13avg listing price — sweet spot $15–$100
Price range
Bad£2.69–£9.21cheapest to priciest tracked listing — scored on the share inside $15–$100