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black eyebrow pencil
Skip itPrices mostly outside the sweet spot ($2.46–$11.67) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Okay£198K£198K/yr · 271K searches
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£6.03avg listing price — sweet spot $15–$100
Review moat
Bad32,845.41avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£2.46–£11.67cheapest to priciest tracked listing — scored on the share inside $15–$100