40
black bob wig
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good672.58avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Price range
Bad£4.98–£17.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.2%90-day search growth — must beat 0% to launch
Market size
Bad£51K£51K/yr · 100K searches