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biotin shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.60–£19.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£102K£102K/yr · 106K searches
Avg price
Bad£7.20avg listing price — sweet spot $15–$100
Review moat
Bad14,779.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.5%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand