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54

biore sunscreen

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 26Growth 96Conversion 82Competition 14Returns 100Price range 41Avg price 45Brand share 0Review moat 69Quality gap 76

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+138.5%

90-day search growth — must beat 0% to launch

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good745.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.41

avg listing price — sweet spot $15–$100

Price range

Okay£8.85–£19.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£106K

£106K/yr · 107K searches

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

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