Skip to content
45

benzoyl peroxide body wash

Skip it

Weak search conversion (2.3%) — this niche doesn't clear our bar today.

Market size 31Growth 49Conversion 29Competition 41Returns 99Price range 64Avg price 55Brand share 38Review moat 30Quality gap 33

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Good£6.26–£30.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.55

avg listing price — sweet spot $15–$100

Growth

Okay+19.0%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£145K

£145K/yr · 496K searches

Review moat

Okay3,494.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Trend