36
bentonite clay
Skip itPrices mostly outside the sweet spot ($4.09–$14.99) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,654.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Avg price
Okay£8.87avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad£74K£74K/yr · 100K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad£4.09–£14.99cheapest to priciest tracked listing — scored on the share inside $15–$100