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bed head shampoo and conditioner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.2M£1.2M/yr · 1.1M searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,553avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.42avg listing price — sweet spot $15–$100
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Price range
Bad£5.42–£16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand