41
beauty of joseon
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good£12.07avg listing price — sweet spot $15–$100
Market size
Okay£190K£190K/yr · 320K searches
Price range
Okay£7.18–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,518.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand