53
beauty blenders
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($2.08–$10.74) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Good£797K£797K/yr · 1.2M searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Review moat
Bad17,365.25avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£5.03avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£10.74cheapest to priciest tracked listing — scored on the share inside $15–$100