48
beard wax
Skip itPrices mostly outside the sweet spot ($2.97–$14.49) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Bad4,056.12avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.41avg listing price — sweet spot $15–$100
Market size
Bad£59K£59K/yr · 92K searches
Growth
Bad-23.4%90-day search growth — must beat 0% to launch
Price range
Bad£2.97–£14.49cheapest to priciest tracked listing — scored on the share inside $15–$100