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beard shampoo
Skip itSoft demand (-5.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Market size
Okay£263K£263K/yr · 254K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,130.59avg incumbent reviews — the moat a new listing must climb
Price range
Bad£3.41–£18.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.97avg listing price — sweet spot $15–$100