53
beard growth
Worth a lookShows low returns (0.2%), but soft demand (-17.1% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£3.09–£33.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.90avg listing price — sweet spot $15–$100
Review moat
Bad7,240.21avg incumbent reviews — the moat a new listing must climb
Market size
Bad£83K£83K/yr · 157K searches
Growth
Bad-17.1%90-day search growth — must beat 0% to launch