50
beard conditioner
Worth a lookShows low returns (0.2%), but soft demand (-13.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.74avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£3.41–£22.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,869.91avg incumbent reviews — the moat a new listing must climb
Market size
Bad£81K£81K/yr · 88K searches
Growth
Bad-13.7%90-day search growth — must beat 0% to launch