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beard bib
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,707.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.1%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Avg price
Bad£4.01avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 75K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.70–£4.80cheapest to priciest tracked listing — scored on the share inside $15–$100