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bear ears
Skip itSoft demand (-89.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Review moat
Good955.56avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay£167K£167K/yr · 352K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£5.75avg listing price — sweet spot $15–$100
Growth
Bad-89.8%90-day search growth — must beat 0% to launch
Price range
Bad£3.87–£11.10cheapest to priciest tracked listing — scored on the share inside $15–$100