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bath oil
Skip itSoft demand (-36.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,103.83avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.16–£24.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£164K£164K/yr · 155K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.09avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-36.3%90-day search growth — must beat 0% to launch