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bath bomb making kit

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Soft demand (-24.5% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 13Conversion 62Competition 21Returns 98Price range 52Avg price 64Brand share 26Review moat 78Quality gap 63

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great449

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.73

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Price range

Good£6.70–£24.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad£70K

£70K/yr · 93K searches

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

Search terms