44
based texture powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,260.5avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.62–£21.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad£91K£91K/yr · 53K searches
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Avg price
Bad£8.10avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand