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based body works shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Price range
Great£10.39–£91.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£20.03avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Okay£174K£174K/yr · 259K searches
Review moat
Bad7,776.23avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand