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base coat nail varnish
Skip itPrices mostly outside the sweet spot ($1.55–$12.78) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay£128K£128K/yr · 166K searches
Review moat
Bad5,000.52avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.13avg listing price — sweet spot $15–$100
Price range
Bad£1.55–£12.78cheapest to priciest tracked listing — scored on the share inside $15–$100