53
base and top coat gel nail polish
Worth a lookShows low returns (0.4%), but pricing outside the sweet spot ($7.18 avg) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Good£337K£337K/yr · 331K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Price range
Okay£3.74–£19.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,168.71avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.18avg listing price — sweet spot $15–$100