48
barbicide
Skip itSoft demand (-19.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Review moat
Great274.43avg incumbent reviews — the moat a new listing must climb
Market size
Good£285K£285K/yr · 149K searches
Avg price
Okay£11.54avg listing price — sweet spot $15–$100
Price range
Okay£5.59–£22.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier