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barber cape
Worth a lookShows low returns (0.6%), but soft demand (-16.0% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good998.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay£106K£106K/yr · 248K searches
Price range
Bad£2.84–£18.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£6.34avg listing price — sweet spot $15–$100
Growth
Bad-16.0%90-day search growth — must beat 0% to launch