36
badedas
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,594.14avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.65avg listing price — sweet spot $15–$100
Market size
Okay£230K£230K/yr · 125K searches
Price range
Okay£2.73–£20.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-36.5%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand