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azelaic acid
Launch itA $1.3M/yr market growing +15.7% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Great£1.3M£1.3M/yr · 1.3M searches
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£5.05–£32.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.10avg listing price — sweet spot $15–$100
Review moat
Good1,372.69avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Okay70%top-5 click share — leaders hold, buyers still browse