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axis y dark spot correcting glow serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Price range
Good£3.77–£33.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£13.11avg listing price — sweet spot $15–$100
Review moat
Okay1,729.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay£160K£160K/yr · 214K searches
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand