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52

athletes foot powder

Worth a look

Shows searches that convert (19.5% search→purchase), but prices mostly outside the sweet spot ($4.07–$9.17) keeps it on the watch list.

Market size 64Growth 54Conversion 100Competition 16Returns 100Price range 0Avg price 17Brand share 24Review moat 38Quality gap 63

Conversion

Incredible19.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Good£604K

£604K/yr · 510K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+26.2%

90-day search growth — must beat 0% to launch

Review moat

Okay2,741.1

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Avg price

Bad£6.08

avg listing price — sweet spot $15–$100

Competition

Bad81%

top-5 click share — a locked-up shelf

Price range

Bad£4.07–£9.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

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