45
aromatherapy
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Great£4.14–£53.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good£12.37avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,317.95avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.2%90-day search growth — must beat 0% to launch
Market size
Bad£14K£14K/yr · 71K searches