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argan oil
Skip itPrices mostly outside the sweet spot ($2.03–$11.54) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Good£398K£398K/yr · 579K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.93avg listing price — sweet spot $15–$100
Review moat
Bad20,787avg incumbent reviews — the moat a new listing must climb
Price range
Bad£2.03–£11.54cheapest to priciest tracked listing — scored on the share inside $15–$100