35
argan oil heat protection spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,636.21avg incumbent reviews — the moat a new listing must climb
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.12avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 66K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.03–£9.98cheapest to priciest tracked listing — scored on the share inside $15–$100