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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Incredible£46.57–£86.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£63.05avg listing price — sweet spot $15–$100
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Market size
Okay£211K£211K/yr · 121K searches
Review moat
Okay2,890.22avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price