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antifungal soap
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($1.20–$16.49) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.37avg listing price — sweet spot $15–$100
Market size
Bad£99K£99K/yr · 100K searches
Review moat
Bad6,501.05avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.20–£16.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier