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antifungal shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Market size
Good£395K£395K/yr · 368K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,939.85avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Price range
Bad£5.21–£16.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand