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antibacterial body wash
Skip itA deep review moat (8,571 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£141K£141K/yr · 202K searches
Avg price
Okay£9.34avg listing price — sweet spot $15–$100
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Price range
Okay£1.20–£20.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,570.6avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand