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anti perspirant
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Growth
Great+84.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,346.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay£192K£192K/yr · 162K searches
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad£4.65–£17.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand