39
anti dandruff conditioner
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.4%search→purchase rate — share of searches ending in a sale
Review moat
Great403.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£97K£97K/yr · 101K searches
Price range
Bad£2.60–£17.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.85avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand