68
anti chafing stick
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Growth
Incredible+174.2%90-day search growth — must beat 0% to launch
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£446K£446K/yr · 395K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay£3.90–£25.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.14avg listing price — sweet spot $15–$100
Review moat
Bad4,154.77avg incumbent reviews — the moat a new listing must climb