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annas wild yam cream

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Soft demand (-28.6% this quarter) — this niche doesn't clear our bar today.

Market size 22Growth 11Conversion 68Competition 18Returns 98Price range 55Avg price 74Brand share 28Review moat 79Quality gap 80

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Great418.45

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.82

avg listing price — sweet spot $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Price range

Good£5.91–£25.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£88K

£88K/yr · 96K searches

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-28.6%

90-day search growth — must beat 0% to launch

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