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aloe vera lip balm
Skip itSoft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Review moat
Good793.83avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.15–£32.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay£10.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£63K£63K/yr · 39K searches
Growth
Bad-22.3%90-day search growth — must beat 0% to launch