41
alcohol free hand sanitiser
Skip itPrices mostly outside the sweet spot ($2.46–$9.05) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great391.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Avg price
Bad£5.45avg listing price — sweet spot $15–$100
Market size
Bad£33K£33K/yr · 50K searches
Price range
Bad£2.46–£9.05cheapest to priciest tracked listing — scored on the share inside $15–$100