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airport security liquids bags
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($2.67–$7.31) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Growth
Good+37.4%90-day search growth — must beat 0% to launch
Brand share
Good68%top-5 brand share — brands hold most of the demand
Review moat
Good1,466.65avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£106K£106K/yr · 192K searches
Avg price
Bad£4.49avg listing price — sweet spot $15–$100
Price range
Bad£2.67–£7.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand